Promotional products are gaining increasing popularity as a marketing tool for businesses of every scale. In fact, branded promotional products have been around for a long time and are unlikely to go out of trend any time soon. Printing the logo, tagline, and other details of your brand in products and giving them away to your customers is a great way to build brand recognition. Making promotional products is extremely easy now, with various suppliers taking custom orders. You can order the merchandise and get the supplier to print your brand details on the products. Currently, some of the most popular promotional products are:

1. Promotional pens

While pens may sound cheap, it is precisely one of the reasons why they have gained such popularity as promotional products. Pens do not cost much and you can easily order a bulk amount of pens even with a relatively small budget. The utility of pens makes them great gift items, as chances are high that your customers wouldn’t just stow them away. While pens are very common, you can always make yours unique through custom designs. Brands can even use promotional pens strategically as gifts in fun events and contests.

2. Promotional USB sticks

If you do not mind investing a little more, you may go for promotional USB sticks for this purpose too. Using USB sticks as branded promotional items comes with a number of perks, which has led to their consistent popularity. Firstly, USB sticks are extremely useful in modern times, when almost everyone needs digital data storage devices. Even after the advent of cloud storage, USB drives remain popular and coexist with cloud. Gifting someone something as valuable as a USB stick would evidently help to create a good brand image. Secondly, USB sticks are quite common in offices and the chances are high that others would notice your brand too.

3. Promotional tote bags

Tote bags are another cost-effective promotional product that never seems to get obsolete. In fact, you might notice that almost every supplier or promotional products offers tote bags. Everyone uses bags and your customers would find it to be a useful gift. One of the biggest advantages of tote bags is that as people carry them around, they spread brand awareness as the logo and tagline are easily visible to everyone.  Especially at a time when a growing number of individuals are looking for reusable and eco-friendly bags, these are perfect for promotional purposes.

4. Promotional T shirts

Like tote bags, T-shirts offer the benefit of great visibility. People wearing your branded promotional T shirts would basically be carrying around your brand identity. Moreover, it shows customer loyalty and helps to build a better brand image. Moreover, anyone would like a good T-shirt and would be likely to remember your brand for giving it to them. One of the biggest advantages of promotional T-shirts is that you can customize them to a great extent. It enables a brand to make unique T-shirts that would help them stand out from the rest.

5. Promotional water bottles

Due to their utility, water bottles have made it to the list of most popular branded promotional products too. Like pens, individuals would use a water bottle regularly, which ensures constant exposure to your brand. Water bottles are long-lasting and versatile, ensuring that your customers would find them useful. You can choose from a wide range of materials, colors, and styles, customizing the bottle for your brand. If you want to build an impression of sustainability, you can use materials that are easier to recycle.

Quite evidently, you have a multitude of options to choose from while shopping for branded promotional products. A reputed supplier should be able to offer you a wide range of products at varying price points. You can always find a merchandise type that fits into your budget and suits your business goals. The right promotional product, when customized properly,